video marketing

TOP 3 Reasons Why Videos are Essential to Your Marketing Strategy

Video is the new king.  As the accessible to the internet becomes easier and easier for people around the world the way in which we reach customers and interact with them is evolving.   A report published by Demand Metric states that 70 percent of marketers use videos in their marketing strategies and 82 percent of marketers say that video content marketing has proven to be successful.  If you haven’t jumped on the video marketing bandwagon here are some of major reasons why you should start today:

Interaction and Feedback

Video sharing is a huge part of social media, and social media is a huge part of people’s lives. Getting your product or service message out there in a fun and shareable way makes it easier for you to reach and engage with your audience.  People love to comment on videos, and those comments can help you learn more about your consumers and what direction your marketing message should take.

Appealing to Customers

We all love visuals. Nothing could be more boring to the eye than reading a long list of text, even if that text has insightful and interesting information.  Visuals and movement are just better storytellers.  An embedded video, accompanied with other content, can intrigue viewers and capture their curiosity.  Also anyone who uses a smartphone knows that it’s way easier to watch a video than to read text on a four-inch screen. People simply love video and when it exists in lieu of something not as easy to view on mobile, viewers will hit that play button.

Getting Noticed on an International Scale

Video results appear in almost 70 percent of the top 100 search listings on Google and YouTube is the second-largest search engine, meaning videos get ranked high in Google results. The more shares and interaction your video gets the better it is going to help your rankings!

Video is also appealing to global or international markets because of the way it can transcend languages and boundaries and become viral worldwide. For this reason, more and more marketers are using video as a way to tap global audiences and to bring their operations around the world into the limelight.

Best Practices

Here are a few guidelines for creating an effective video for marketing:

  • Always keep your marketing video to around 60 seconds
  • Don’t use “Flash” based videos since Flash is not viewable on Apple mobile devices
  • Design the font and image sizes in the video with mobile users in mind
  • Deliver a call to action (CTA) in the video

SAP – A New Way to Run Business

Taulia – Early Payment Discounts

Find Out More

At the Global Media Desk we specialize in making top-quality marketing videos in countries and cities around the world. No matter where you are located we have the best crew to meet your exact production needs.  Contact us today and see how we can take your marketing to the next level.

video camera by, on Flickr

video production trends

Video Production Trends to Watch Out For

Quality content is what makes the world go round. And for the professionals looking to bring it to life, the 2014 NAB Show directs the way! Hosted by the National Association of Broadcasters, the NAB Show is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. This year’s event in Las Vegas had more than 98,000 attendees from 150 countries and 1,600+ exhibitors. As you can imagine several emerging technologies and the latest innovations came into light during the event.

Unification of 4K and Internet video

NAB 2014 exhibited the march of evolution towards 4K video and Internet broadcasting. Manufacturers of the two products are planning a unified experience of the two seemingly opposite areas. A new codec: H.265 has already been made available this year. It is estimated that H.265 will substitute H.264 as the compression standard for next generation. The present container or wrapper for the H.264 is MPEG-4. For H.265, the new container is High Efficiency Video Codec (HEVC). It is not only twice the compression ratio of H.264, but can also support files up to 8K. Manufacturers are expected to adopt it from the end of 2014.

Integrated solutions for online video

The number of video platforms offering an integrated solution is increasing. New entrants have increased and are joining the platform centric multi-bitrate streaming firms. Many companies are offering a wider range of platform services and also options for distribution like adaptive video streaming, video analytics, hosting and encoding.

LED and the lighting revolution

Litepanels brought into the market the Sola line fresnels, a LED line that utilizes only a fraction of power which the fresnels in the 20th century consumed. Another new line called Celeb 400 has been launched, which is a worthy successor to the LED Celeb 200. The new line not only promises the adjustment of luminance, but also the color temperature. It enables quick decision making on whether to make a balance for Daylight, Tungsten lighting or any other factor between the two.

Independents and remote broadcasting

Creative agencies and independent videographers now have a number of compact ways by which they can broadcast directly from the ENG shoot. Many companies have even launched backpack cellular solutions. A substantial range of protocols like HLS, RTMP and RTP permit you to stream high definition videos directly to the web via 4G or LTE USB modem or WiFi.

Aerial Filming With Drones

The Drones Are Coming

All of those amazing aerial shots that you have only dreamed about filming are about to become reality.   Six television and movie companies have been approved by the US Federal Aviation Administration (FAA) to use drones for shooting scenes.

The approval is the first exemption of its kind, and only the second time the FAA has waived its own prohibition against flying drones for commercial purposes.  In granting the exemptions, the FAA has restricted the drones from making flights at night, required that flights take place on sets closed to the public, and aircraft must be inspected before each flight.

“This is the first step to allowing the film and television industry to use unmanned aircraft systems in our nation’s airspace, and it’s a milestone in the wider effort to allow unmanned aircraft for many different types of commercial use,” Transportation Secretary Anthony Foxx said in a conference call.

Other industries that are seeking exemptions include precision agriculture, power line and pipeline inspection, and oil and gas flare stack inspection.

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