3 Reasons to a Hire Local Crew Instead of Traveling to Your Shoot

3 Reasons to Hire a Local Crew Instead of Traveling to Your Shoot

So you’re a video production company owner or video producer and you just sold a shoot that is in a different city or country. For a newer company, the prospect of this can be exciting; you get to travel, you get to post to your instagram story about your trip, and you get to see new places and get paid while doing it. But after you’ve done it 5, 10, 20 times the light of excitement of out of town shoots could start to dim, leaving you indifferent on actually wanting to travel to a shoot.

At this point, you start to have to consider; should I hire local talent to shoot my project or should I go/send a team out to capture it? Of course, there are too many variables to give one answer, but in this article we’ll outline three main points as to why it’s usually best to hire local talent instead of traveling to your shoot. Here are the three reasons you should hire local video talent instead of traveling:

    1. Project Budget
      At the end of the day it is simply less expensive for the client and your production to hire local talent. For the average crew of 1-5 people, the cost of flights, hotels, travel meals, non-shooting travel days, etc is just not worth the difference of hiring local.

      Unless your project has an extremely particular look that is nearly impossible to replicate, or requires very specific shooters – there’s almost never a time where it’s less expensive to fly you or the team to the shoot.

      Say you have a one day, one person shoot in Atlanta, and you’re a corporate video production company in Cleveland. In order to fly in and shoot you’re looking at least $500 in flight tickets, $150 in hotels, and $150 in food. Plus a staff members time at $30 an hour, brings your total cost to the client to at least $1200-1500, this doesn’t even include your markup.

      To book a local talent for a similar one person one day shoot would cost around $500-1000, at the most.

    2. Time
      It takes 60 minutes to book a freelancer or a local team and have them shoot a local production. It takes at least 48 hours to travel to an out of town shoot, shoot it, and come back. If you’re someone who values their time, especially as a business owner, you’re much better off booking local talent and saving yourself or your staff two days of your life.

      This time could be spent on business development, moving other projects forward, and improving your video production business – instead of sitting on a plane and in a hotel.

      In 48 hours of travel and shooting you could; complete 300 cold calls to new business, organize and execute a direct mail campaign, send 40 recruiting emails searching for new talent for your company, meet with 8 existing clients to chat about future projects, and many other things. Find a better way to spend your time than traveling.

    3. Talent
      You might of had a bad experience before, but chances are that with the right remote video production booking company, you’ll find people in other cities and countries that are actually better than you of your in-house staff. Finding the right talent is all about having the right connections and having trusted relationships in place. Using the right booking sites and services, you’ll be able to find talent even in the most remote parts of the world than have an even more expansive skill set than your staff.

      The best producers know what their crew is capable of outputting and is able to be cold as steel when choosing quality over friendship. Sometimes it’s nice and fun to work with people you like, but for the sake of excellence it’s sometimes imperative you book people that are simply just right for the job. By tapping into local talent in the city of your shoot, you’re able to nitpick and find the people that are experts in the very type of production you’re looking to execute on.

      So unless you’re doing it for personal reasons, there are many times that booking an outside freelancer for remote work is not only cheaper, faster, but also better quality. Of course, this doesn’t always work out getting all three, but if you know the right resources you’ll get 2 of the 3.

    About Global Media Desk

    The Global Media Desk has been helping producers and video production companies get better, more cost effective, and faster crews for productions around the world since 2000. We do this by tapping into our global network of creative video & photo talent that deliver world class production quality at the drop of the hat.    Please contact us  with any questions you may have about shooting in any  country  around the world. You can also  request a  free online quote  to see how we can make your project  a complete success.

5 Tips for Creating Engaging Corporate Videos

5 Tips for Creating Engaging Corporate Videos

Ever wonder why cat videos go viral? According to a recent study by the Indiana Media school, watching cute and funny cat videos boosted viewer’s energy and positively impacted their emotions. Though, we are not necessarily recommending that you add cats to your corporate videos, there are a few lessons to be learned from these furry movie stars.

Here are a few helpful tips on how to reach and engage your audience in a corporate video production.

Storytelling

Often times corporate videos lack a compelling story or personal perspective. We know cat videos are creating an emotional connection with their viewers, so why not take a play out of the cat video playbook? A video’s success will rely on the authenticity of the message from a real person’s point of view. Often employee stories are far more engaging than having a CEO narrate the entire story. Remember, employees are your customers too.

Campaign Goals

Determining your corporate video message is just the first step of many in creating an engaging video. Mapping out a solid script, location shoots, and storyboards can really keep your corporate video on track.

Whether you are creating a training video for employees or a product demonstration for an upcoming trade show, everything from your visuals, music, and actors should support your message and campaign goals.

Target Audience

Marketers are often tasked with creating an engaging video that targets as many people as possible. In theory this is great, but in reality it is unrealistic. Understanding and speaking to your core audience will not only help make a successful video, but also a compelling one.

The Little Things Matter

Poor video, audio, and lighting can put a damper on any well intended corporate video project. Keep in mind that lighting and sound can be greatly affected by whether your script calls for indoor or outdoor shooting. Take the time to hire the right video production crew with a quality sound engineer and professional lighting equipment.

Video Format

How will your video be shared? Today videos can be aired for television, shared on social media, or even broadcasted live at a trade show. Use teaser clips on Instagram, SnapChat, or Vine to draw your audience into your website. Post links to your company’s Linkedin page and start a group discussion. Videos can be attached to emails, newsletters, or uploaded directly to Facebook and YouTube.

The online video platform is limitless. If done properly, your corporate video can have a significant lifespan.

Looking to make a corporate video?

Contact the Global Media Desk for assistance with all your video production needs. With over 15 years of experience shooting corporate videos and film productions around the world, we deliver the highest-quality, on-demand production services without the hassle. Please contact us or fill out a free quote to see how we can help make your production a complete success.

Photo credit: By Wilson Afonso from Sydney, Australia (Just browsingUploaded by JohnnyMrNinja) [CC BY 2.0], via Wikimedia Commons